Monday, February 15, 2016

Q 3.

It was seen that most people in Kolkata didn't make use of zebra crossings, thus leading to chaos and accidents. The Kolkata police came up with an innovative way to tackle this problem. Joint Commissioner of traffic police Supratim Sarkar said, “We wanted a catchy and appealing campaign, we hit upon the idea of using the _____ and cash in on their universal popularity.” They started using an iconic photograph to enforce road safety. The motto of this campaign is, “If they can, why can’t you?”. Which iconic photograph did they use?

2 comments: